Privacy Policy

Effective Date: March 2026
Last Updated: May 2026

This Privacy Policy explains how Fable & Firm Co. LLC (“Company,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit our website, purchase our products or services, schedule a call, join our email list, download a free resource, or otherwise interact with us.

By using this website, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the website.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Name

  • Email address

  • Phone number

  • Business name

  • Website or social media handles

  • Billing information

  • Scheduling details

  • Intake form responses

  • Messages, questions, or comments you submit

  • Any other information you choose to provide through forms, email, purchases, or consultations

We may also automatically collect certain information when you visit our website, including:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Links clicked

  • Time spent on the website

  • Referring website

  • General location information

  • Cookies or similar tracking data

2. How We Use Your Information

We may use the information we collect to:

  • Provide our services, products, downloads, courses, or consultations

  • Schedule and manage appointments

  • Process payments and invoices

  • Respond to inquiries or customer service requests

  • Send newsletters, updates, offers, resources, or marketing emails

  • Deliver free resources or digital products

  • Improve our website, offers, marketing, and customer experience

  • Analyze website traffic and user behavior

  • Protect against fraud, misuse, or unauthorized activity

  • Comply with legal, tax, accounting, and business obligations

  • Enforce our terms, policies, and agreements

We do not use your personal information for purposes that are incompatible with the reasons it was originally collected unless required or permitted by law.

3. Email Marketing

If you sign up for our email list, download a freebie, register for a program, or make a purchase, you may receive emails from us.

You may unsubscribe at any time by clicking the “unsubscribe” link at the bottom of our emails or by contacting us at fableandfirm@gmail.com

Even if you unsubscribe from marketing emails, we may still send transactional or administrative emails related to purchases, appointments, account activity, legal updates, or customer service.

4. Payments and Billing

If you make a purchase, book a paid service, or pay an invoice, your payment information may be processed by third-party payment processors such as Stripe, PayPal, Square, Squarespace Payments, or another secure payment provider.

We do not store your full credit card number or payment account details on our own systems. Payment processors handle your payment information according to their own privacy policies and security practices.

5. Scheduling and Intake Forms

If you schedule a call, consultation, or appointment, we may collect information through scheduling tools such as Acuity Scheduling, Squarespace Scheduling, Calendly, Google Calendar, or similar platforms.

Information collected may include your name, email address, phone number, appointment preferences, business details, goals, challenges, and other responses you submit through intake forms.

Please do not submit highly sensitive personal information unless it is necessary for the service you are requesting.

6. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, and similar technologies to:

  • Remember your preferences

  • Improve site functionality

  • Understand website traffic

  • Measure marketing performance

  • Personalize content or advertising

  • Analyze how visitors use the website

Cookies are small files stored on your device. You can adjust your browser settings to refuse or delete cookies. Some website features may not function properly if cookies are disabled.

If we use analytics or advertising tools, such as Google Analytics, Meta Pixel, Pinterest Tag, TikTok Pixel, or similar services, those tools may collect information about your activity on our website and other websites.

7. Analytics

We may use analytics tools to understand how visitors interact with our website. These tools may collect information such as your IP address, device type, browser, location data, pages viewed, and actions taken on the website.

This information helps us improve our content, offers, website layout, and user experience.

8. Affiliate Links and Third-Party Links

Some pages, blog posts, emails, or resources may contain affiliate links. If you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you.

Affiliate partners and third-party websites may collect information from you according to their own privacy policies. We are not responsible for the privacy practices, content, or policies of third-party websites.

You should review the privacy policies of any third-party websites you visit.

9. How We Share Information

We do not sell your personal information for money.

We may share limited personal information with trusted third-party service providers who help us operate our business, including:

  • Website hosting platforms

  • Email marketing providers

  • Payment processors

  • Scheduling platforms

  • Course or digital product platforms

  • Analytics providers

  • Customer relationship management tools

  • Legal, accounting, or tax professionals

  • Technical support providers

These providers are only given access to the information needed to perform their services.

We may also disclose information if required to do so by law, court order, legal process, government request, or to protect our rights, property, safety, customers, or others.

10. Sale or Sharing of Personal Information

We do not sell personal information in the traditional sense.

However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. If we use advertising cookies, pixels, analytics tools, or similar technologies, certain data sharing with those providers may be considered “sharing” or “targeted advertising” under some privacy laws.

You may contact us at fableandfirm@gmail.com to request information about your privacy choices or to opt out where applicable.

11. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Providing services

  • Completing transactions

  • Maintaining business records

  • Complying with legal, tax, and accounting obligations

  • Resolving disputes

  • Enforcing agreements

  • Improving our business operations

When information is no longer needed, we will delete, anonymize, or securely store it as appropriate.

12. How We Protect Your Information

We use reasonable administrative, technical, and organizational safeguards to protect personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

However, no method of online transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

You are responsible for keeping any passwords, login information, or account access details confidential.

13. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Request a copy of your personal information

  • Opt out of certain marketing communications

  • Opt out of certain data sharing, targeted advertising, or profiling where applicable

  • Withdraw consent where processing is based on consent

To make a privacy request, contact us at:

fableandfirm@gmail.com

We may need to verify your identity before fulfilling your request. We will respond within the timeframe required by applicable law.

Some information may be retained if necessary to complete transactions, comply with legal obligations, resolve disputes, maintain security, or enforce agreements.

14. California Privacy Rights

If you are a California resident, you may have additional rights under California privacy laws, including the right to know what categories of personal information we collect, use, disclose, sell, or share; the right to request deletion or correction; the right to opt out of certain sharing; and the right not to be discriminated against for exercising your privacy rights.

In the past 12 months, we may have collected the following categories of personal information:

  • Identifiers, such as name, email address, phone number, IP address, or account information

  • Commercial information, such as purchases, services booked, or transaction history

  • Internet or electronic activity, such as website usage, pages visited, and interactions

  • Professional or business information, such as business name, website, industry, goals, or social media handles

  • Payment-related information processed through third-party payment providers

  • Communications, such as emails, form submissions, and intake responses

We collect this information from you directly, from your interactions with our website, and from service providers we use to operate our business.

We use this information for the business and commercial purposes described in this Privacy Policy.

To exercise California privacy rights, contact us at:

[Insert business email address]

15. International Visitors

Our business is based in the United States. If you access our website from outside the United States, your information may be transferred to, stored in, or processed in the United States or other locations where our service providers operate.

By using our website or submitting information to us, you understand that your information may be processed in countries that may have data protection laws different from those in your location.

If you are located in the European Economic Area, United Kingdom, or another region with specific data protection laws, you may have additional rights, including the right to access, correct, delete, restrict, or object to certain uses of your personal data.

16. Legal Bases for Processing Personal Information

Where required by applicable law, we process personal information based on one or more of the following legal bases:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Our legitimate business interests

  • Protection of our legal rights

  • Processing necessary to provide requested services or information

17. Children’s Privacy

Our website, services, products, and content are intended for adults and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate parental consent, we will take reasonable steps to delete that information.

If you believe a child has provided us with personal information, please contact us at:

fableandfirm@gmail.com

18. User-Generated Content and Testimonials

If you submit reviews, testimonials, comments, social media tags, or other content, we may use that content for marketing, promotional, or business purposes with your permission where required.

Please do not submit information you do not want made public.

19. Social Media

Our website may link to social media platforms, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, or others.

If you interact with us on social media, those platforms may collect information according to their own privacy policies. We are not responsible for the privacy practices of social media platforms.

20. Do Not Track Signals

Some browsers allow users to send “Do Not Track” signals. Our website may not respond to Do Not Track signals because there is not yet a consistent industry standard for how such signals should be interpreted.

You can manage cookies and tracking through your browser settings and, where available, through cookie consent tools on our website.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date above.

Your continued use of the website after updates are posted means you accept the revised Privacy Policy.

We encourage you to review this page periodically.

22. Contact Us

If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:

Fable & Firm Co. LLC
Email: FableandFirm@gmail.com
Website: www.fableandfirm.com
Location: South Carolina, United States