You need someone who's
actually built through the messy parts.

Reserve a Call with Me

You don't need more business advice.

I’m Jill Shortreed. For more than 25 years, I’ve built businesses, taught business owners, led education, and worked through the same hard decisions, growing pains, and “what now?” moments you’re facing.

Now I help business owners figure out what’s really holding them back, decide what matters next, and build a plan they can actually follow.

I didn't learn business from a textbook.

For more than 25 years, I've built it, taught it, fixed it, changed it, and lived through it.

25+ years
Building and Operating Businesses

12+ years
Teaching Business Owners

Built
One of North America's Largest Retail Businesses in its Category

Led Education
For a Global Manufacturer

Taught & Spoke
Across the U.S. and Internationally

Reserve Your Strategy Call

That experience matters because when you bring me a business problem, I’m not looking at it only through a marketing lens,
a sales lens, or an operations lens. I’m looking at your whole business with empathy and understanding. 

But 25+ years in business hasn't been neat or easy.

I've built while raising a family.

I've made payroll when money was tight.

I've changed direction when something stopped working.

I've built through recessions, 9/11, COVID, moves, difficult seasons, and plans that didn't go as expected.

I've had days when I wanted to burn the whole thing down — and days when I couldn't believe what we had built.

That is why I don't give business owners generic advice.

I help you look at what is actually happening in your business, figure out the real problem, and decide what makes sense next.

You do not need to have your
business figured out before we talk.

Need a speaker for your event?

Jill brings 25+ years of real-world business experience and more than 12 years of teaching to the stage — with practical takeaways your audience can use when they get back to work.

No theory dump.
No motivational fluff.
No 47-step framework they'll forget tomorrow.

Just honest business conversations, useful strategy, and plenty of “I needed to hear that” moments.

A cluttered desk with a black microphone on a stand, an open laptop, a pink mug, a small plant with white flowers, a spiral notebook, a pink pen, and a framed photo or document.
Speaking & Workshops
The image shows a person sitting on a cluttered desk in front of a computer monitor, surrounded by various office supplies and electronic devices.

Honest advice. A clear plan. No unnecessary noise.

“I finally learned how to make proper money... and the importance of training.”
— Jenny
“Now I am doing all the things I had on hold...updating website and adding more revenue generating products.”
— Sal
“Attendees are still speaking about what they learned in your class.”
— Steve