You answer the inquiry. You build the quote. You press send.
Then silence.
By the third one, it’s tempting to assume your prices are too high. Sometimes budget is the issue. But silence alone doesn’t tell you that—and lowering your price won’t solve every reason someone hesitates.
Check what happens before you quote
Are you getting enough information to recommend something useful?
For an event service, that might include the date, location, what they want you to handle, and a comfortable budget range. For another business, it could mean quantity, deadline, or the problem they want solved.
If your starting price is $750, sharing that early can save both of you a long conversation when their budget is $200. You can be kind and direct: “Our delivered installations start at $750. If that works for you, I’d love to hear more about your event.”
Make the quote easy to understand
A number with a product name leaves the customer to guess what’s included.
Explain the scope, the total, the relevant delivery or timing details, and the booking step. If a deposit reserves the date, say so. If the date stays available until that step is complete, explain that too.
Recommend the option that fits what they told you. A customer shouldn’t need to become an expert in your business to choose.
Follow up with a purpose
For a typical inquiry with enough lead time, you might follow up after two business days:
“Hi [Name], I wanted to make sure your proposal reached you. Is there anything about the design, timing, or booking process you’d like me to explain?”
If there’s still no answer, send one brief final check-in several days later. Adjust the timing to the event date and stop if they decline or ask you to. Avoid inventing urgency to force a decision.
Track enough to learn
For your next ten inquiries, record the source, date, whether the request fits your services, quote amount, follow-up, and outcome. Ask customers who decline whether they’re comfortable sharing why.
If poor-fit inquiries are the pattern, work on your marketing. If qualified customers are confused by your quote, strengthen the proposal. If customers tell you budget is the issue, check both your audience and your offer before changing prices.
You don’t have to guess your way through every unanswered quote.
Let’s talk through your sales process: Join The Community Table and bring a quote with customer details removed, or a question about where inquiries stall. Two live group mentorship calls a month and community access are included for $77 a year: https://www.skool.com/the-community-table-5666/about
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