Marketing + Messaging

Everyone is not your customer!
Everyone is not your customer!
You’re exhausted. The business needs more than one pair of hands, and the idea of paying someone feels just as stressful as continuing alone. That’s a difficult place to make a... Read more...
Your Website Is Land. Social Media Is Rented Space.
Your Website Is Land. Social Media Is Rented Space.
Social media is powerful. Let’s say that first. There are plenty of businesses that have been built almost entirely on Instagram, TikTok, Facebook, LinkedIn, or other social platforms. Social media... Read more...
Not Having a Blog is Killing Your Business
Not Having a Blog is Killing Your Business
Blogging Isn't Dead: Why Your Website Needs a Voice Some people think blogging is old-fashioned, like a diary from twenty years ago. But that isn't true! Blogging is actually one... Read more...
Your Business Is Not Confusing. Your Message Is.
Your Business Is Not Confusing. Your Message Is.
    A lot of business owners think their product or service is the problem. They think, "Maybe people just don't want what I'm selling." But usually, the message is... Read more...
Start with Your "Why" Before You Build Your Brand
Start with Your "Why" Before You Build Your Brand
Imagine trying to build a house without knowing who is going to live there. You wouldn't know how many rooms you need or where to put the doors! Building a... Read more...
Your Website Is Pretty, But Is It Working?
Your Website Is Pretty, But Is It Working?
This may sting a little, but it needs to be said: your website can be absolutely beautiful and still not work. It can have lovely colors, gorgeous fonts, stunning photos,... Read more...
Why You Should Not Ignore Bad Google Reviews
Why You Should Not Ignore Bad Google Reviews
Getting a bad review on Google can hurt your feelings, especially when you work so hard! Your first thought might be to hide it or just ignore it. But ignoring... Read more...
Your customers aren't buying your process. They are buying what it does for them.
Your customers aren't buying your process. They are buying what it does for them.
You know how much work goes into what you sell. Your customer may have absolutely no idea.So you explain the materials, the technique, the planning, the equipment. Meanwhile, they’re wondering:... Read more...