You ask AI to write a post. It gives you something polished, cheerful, and completely unlike you.
Now you’re spending the next 20 minutes explaining that you don’t talk like that, don’t sell that service, and definitely don’t want to sound like a motivational poster.
Give it a useful introduction to your business before you ask it to do the work.
Build a simple business brief
Save a short document you can paste into a new conversation. Include:
- What you sell and who it is for.
- The customer problems you help with.
- Current offers, prices, and what is included.
- Your tone, words you use, and words you avoid.
- Important limits, such as delivery area or booking lead time.
- The action you want readers to take.
For example: “I run a local floral business for customers who want thoughtful gifts without a complicated ordering process. My voice is warm, practical, and conversational. Don’t invent delivery promises or discounts. If information is missing, ask me.”
Add two short examples of your own writing. Those can communicate more than telling AI to “sound authentic.”
Give each task its own instructions
Your brief supplies context. The request still needs a purpose.
Try: “Using the business brief below, draft a 150-word post for customers buying a birthday gift. Explain how to order and end with one invitation to visit the ordering page. Use only the details provided. Flag missing information rather than making it up.”
That is easier to evaluate than “Write something good for my business.”
Check the result against your real offer
Read for accuracy first. Did it invent a price, testimonial, guarantee, service, or deadline? Then check the voice. Would you say this out loud to a customer?
Keep the sentences that work. Rewrite the ones that don’t. You’re still responsible for what you publish.
Keep the brief current
Put a reviewed date at the top and update it when your offers change. Old pricing in a helpful-looking document can lead to very unhelpful copy.
Use general business information in the brief. Leave out passwords, payment details, private customer information, and confidential documents. You don’t need those to write a useful social post.
Your first assignment is small: build the brief, then use it to draft one response to a common customer question. Compare how much editing it needs.
Want help making AI useful in your business? Bring the task you keep repeating to The Community Table. We can talk through what you need the tool to do and what still needs your judgment. Join for $77 a year: https://www.skool.com/the-community-table-5666/about
0 comments