A person sitting on a beige, corduroy sofa with pillows, holding a white tablet, wearing a dark green sleeve and a ring, with another person in a blue plaid shirt seated nearby, against a background with black and white striped walls.

The Founder’s Field Notes

Close-up of a black notebook titled 'FIELD NOTES' placed on top of a white sheet of paper with large black letters. A black pen is partially visible at the bottom of the image. The background includes a wooden surface.

Welcome to Our Blog:
The Founder’s Field Notes

Practical business resources for owners, creators, and founders who are ready for clearer offers, stronger systems, better content, and smarter next steps.

Use the category tabs to browse by topic, or search for what you need right now — from pricing and websites to Google reviews, client experience, content, offers, and business systems.

Start where you are. Take what you need. Come back anytime you need a little more clarity.

Search the Blog

Systems + Service
Business Strategy
Creator Business
Offers + Sales
Content + Visibility
Exit Plan, Business Strategy Jill Shortreed Exit Plan, Business Strategy Jill Shortreed

Don’t Build a Cage: Why You Need an Exit Plan Today

Is Your Business a Cage or a Key? Most business owners don’t think about leaving their business until they are already exhausted. But an exit plan isn't about quitting—it’s about creating options. By building systems and documentation that don't live solely in your head, you turn your daily labor into a valuable asset. Whether you want to sell in ten years or just take a vacation next month, an exit plan is the secret to true business freedom.

Read More