A person sitting on a beige, corduroy sofa with pillows, holding a white tablet, wearing a dark green sleeve and a ring, with another person in a blue plaid shirt seated nearby, against a background with black and white striped walls.

The Founder’s Field Notes

Close-up of a black notebook titled 'FIELD NOTES' placed on top of a white sheet of paper with large black letters. A black pen is partially visible at the bottom of the image. The background includes a wooden surface.

Welcome to Our Blog:
The Founder’s Field Notes

Practical business resources for owners, creators, and founders who are ready for clearer offers, stronger systems, better content, and smarter next steps.

Use the category tabs to browse by topic, or search for what you need right now — from pricing and websites to Google reviews, client experience, content, offers, and business systems.

Start where you are. Take what you need. Come back anytime you need a little more clarity.

Search the Blog

Systems + Service
Business Strategy
Creator Business
Offers + Sales
Content + Visibility
Blogging Jill Shortreed Blogging Jill Shortreed

Not Having a Blog is Killing Your Business

Is Your Website Working While You Sleep? Social media is great for quick attention, but a blog is what builds a lasting foundation. A well-written blog post keeps working for your business long after a social media post has faded away. By answering your customers' biggest questions and showing off your expertise, you can turn your website into a 24/7 salesperson that builds trust before you even say "hello."

Read More